SMM and Email Marketing for DeFi and Crypto

Nowadays people often use social media, and it seems easy enough to promote your product there. 

But in fact, social networks are the most unstable promotion channels. You need to feel and understand exactly where your online project will be relevant, and how you will deliver information about it. It is worth weighing up the pros and cons of channels such as Instagram, YouTube, Facebook, Twitter, Reddit, etc. very carefully. Indeed, for a FinTech or blockchain product, a pretty picture in the post is secondary. 

As for Facebook, for example, the policy on blocking crypto projects there is not exactly stable, and at any moment your ad campaign or page can be blocked.

For any crypto startup, there are two tasks: to create awareness about the project and to attract investors’ interest. In the first case, you need to break through the competition, in the second, you need to prove that the startup is promising. This amount of marketing work cannot be done in a week. Marketing and PR have a direct impact on the successful attraction of investors and customers. Practice shows that in most cases, failure to obtain investment is not only due to technical shortcomings, but often also to poor communication with the audience and inappropriate choice of promotion channels, as well as saving the advertising budget.

Buying followers on social networks is a commonplace method that many people use, but it won’t give you a “live” audience. For the relatively low price of such a service, you will get a large influx of users, but you are guaranteed to have zero conversion. Facebook has banned direct advertising of crypto projects on its website. But we know that there are ways to avoid this ban, but it’s only possible with the help of professionals, which is what the Hodle team is. 

Posting information about the project on thematic websites is a mandatory part of the advertising campaign, it is necessary to choose forums dedicated to blockchain. Our team is ready to facilitate the search, our professionals have a database of sites where advertising of your project will be profitable.

What are the pros of SMM?

Firstly, it has a huge audience. You can promote your product to a large number of people, your target audience. Popular platforms can bring investors and a large number of customers to your project investors. 

Secondly, depending on the area of your business, you can find a huge base of influencers and sites where you can promote your product. Our specialists will help you to choose a list of blogs and websites with which you can cooperate.

Thirdly, SMM promotion doesn’t require much money at the initial stage.

What are the downsides of such promotion?  

You have a lot of competitors on social networks. The potential client is constantly getting other promotional offers, so it is problematic to fight for each one.

You may find the branding of your social media pages limited, which makes it problematic to fully engage your audience with your company. 

So, making any “bets” on SMM promotion is definitely worthwhile, but keeping in mind the main disadvantages. In addition, you need to think very carefully about your SMM strategy, which the Hodle team is happy to help you with.

What is Email Marketing? What are the pros and cons?

Email marketing is the practice of addressing commercial emails to the target audience. A  huge number of companies use this way of promotion. You can advertise any goods or services via email very fast as it is a lucrative and reasonable way to attract new customers and retain ones that already exist as means of spurring visits to the website. This type of promotion allows you to create targeted and personalized letters for any particular receiver. You can establish good relations with clients as an outcome of email marketing. Furthermore, you can increase the feedback to your direct marketing campaigns.

There are reasonable pros of email marketing:

First of all, email marketing is a fairly cheap option. Compared to many other online marketing channels, email marketing is quite cheap, it is also cheaper than sending direct mail. You will need to spend your budget on setting up mailing lists and initial fees for investment software, but your expenses will be minimized thereafter.

Secondly, you can be in touch with a large number of people. Thanks to email marketing, you can interest a lot of users in your target market. You can quickly send information to thousands of people via email. You will be able to track how you reached your goals. You can use special tools to find out how many people have opened your email and clicked on the link.

However, there is still the risk that you will not be able to attract the right audience. Even if you have dozens of emails on your mailing list, if they do not belong to the people who are most likely to turn into your buyers, then your marketing campaign will not be profitable.

Email marketing is a very powerful way to reach the target audience in a timely and efficient way. Like other marketing strategies, email marketing has some downsides. If you pay attention to these cons and decide that email marketing is the best pick for your firm, there are multiple ways to overcome the disadvantages of this channel of promotion and make it profitable.

However, you should not overvalue email marketing. Receiving promotional emails can annoy people if they are inappropriate or too numerous. If people in your target audience have been overwhelmed by commercial letters, they may mark your email as spam or delete it without even opening it. If you are looking for professionals to help you set an email marketing campaign, Hodle team is looking forward to seeing you among our clients!