SEO for DeFi and Crypto

SEO (Search Engine Optimisation) is about optimizing your website in order to make it more visible in search queries. When your web pages get higher in search engine results, you will be able to catch potential clients’ eyes on the project.

Finding a  solution to an immediate problem. In their search for an answer is one of the main reasons why people use the Internet, and Google, in particular, users click on different links they find on the Internet, more than 70% of them are considered to be organic results. Up to 40% of users will click on the first results at the top of search queries, whereas around 80% of users will just ignore the promotional offers and go to the organic results.

Search algorithms are made in order to bring authoritatively and the most related pages to the top and give users the most effective and necessary results. Developing your website and the way how you fill it alongside these elements can make your websites be listed higher at the top of the search results.

Why is SEO important for marketing?

SEO is an integral component of digital marketing. This derives from the fact that people make millions of searches per day, and usually with the intention of finding info about the brand and its products or the way how to buy them. Search is not only the main source of online traffic for brands, it also accompaniments other promotional, channels. 

What are the benefits of SEO?  

Firstly, experts estimate that for 2013, for example, more than 2.2 trillion search queries were made on the Google search engine. That’s about 5,922,000,000 queries a day. SEO can help you tap into this inexhaustible source of search queries and your targeted traffic.

Secondly, SEO promotion requires less money than most other channels and has a high return on investment.

Thirdly, SEO generates exactly the traffic that has a good chance of a conversion. Users in industries such as finance and blockchain have an 81% to 93% chance of clicking on the first three search results.

SEO can benefit you with organizational growth, it allows you to boost the visibility of your firm by 59% among people who use search engines, for example, Yandex or Google.  

Finally, SEO can make you a trustworthy project in your niche. A ubiquitous online presence and great content for the website can ensure that you rank well in search results. Once you get a great position in the search queries, you will establish yourself as a trustworthy authority, resulting in increasing your sales.

And that’s not all the advantages of SEO. You will be able to experience all the advantages of such a promotion, and we are ready to help you with that!

Are there any downsides of SEO?

The disadvantages of SEO are small in number, we suggest you get acquainted with them:

First of all, it takes a long time to get significant outcomes from your SEO efforts, which can be disadvantageous for small businesses that need significant revenues in the short term.

Secondly, there is high competition for certain queries. It is possible to compete with the ‘giants’, but in narrower categories, which requires more narrowly focused keywords.

Another disadvantage is that there is no guarantee that SEO will work. The fact is that algorithms are constantly changing and rankings change daily. 

In any case, SEO remains an integral part of online promotion for many crypto and DeFi websites. To get faster traffic results, it is better to use the services of professionals. Hodle specialists will be happy to help with the promotion of your business!