Blockchain can be a challenge for setting up a marketing campaign. Nevertheless, the importance of blockchain in the B2B and B2C technology communities is undeniable. The obstacle to the blockchain industry is raising awareness of written content alone is not enough. And user interest needs to be stimulated now.
How to deal with it? The answer is interactive marketing.
What is interactive marketing?
Interactive marketing is a marketing strategy that involves the direct response to consumer actions, behaviors, preferences, expectations, and demands. Traditional approaches have been replaced with interactive marketing because of the availability of data and a great set of tools.
The benefits of interactive marketing are significant:
Firstly, in order to become a trustworthy brand, you ought to show potential buyers that you care about their needs and interests. Moreover, people are usually looking for targeted content that they can easily look through and quickly buy the product or services. Perhaps they need help to choose the right option or have a question that you can help them solve. When you’ve done the hard work of identifying your target audience, another tough task is to address them in the most effective way you are able to. Since personalized content yields good results, you can go even further by engaging your audience through interactive marketing.
There are different types of interactive marketing tools:
- Text with interactive elements. These can be animations or infographics for a blog post or creating narrative-based native ads. Break up long posts by breaking up text with video and audio content, photos, polls that allow you to share information and learn more.
- Personalized content. Research your audience first, analyze information about customer demographics, geography, etc. to provide personalized, relevant content and offers. If the content is personalized appropriately, that your potential buyers will relate to, they won;t hesitate interacting with it or even sharing it with their acquaintances. To get fantastic results you just need to place suitable content at the right time for a particular customer.
- Information presented part by part. Marketing experts state that educating customers is a top priority, and they see interactive marketing as a great way to deliver useful information in parts. You can tell about your team or the story that stands behind your products and services by providing snippets of information that are easy to read and analyze, and then you may provide more detailed content on related topics for the people who want to know as much about the theme as possible.
- Direct interaction. There are several options for this interaction:
- Contests and giveaways. If you provide consumers with giveaways that are relevant to their interests, they will love it because you can easily participate.
- Quizzes are another way to create interaction among your audience, the result of which gives customers more information about their product choices.
- Email marketing. Make sure that the customer sees that you care about him/her and understand his intentions. That’s why you need to send them only useful information about your products or your niche, then your clients will appreciate it.
- Surveys and questionnaires. If you want to collect relevant data about your services or learn about clients preferences, then surveys are a great choice. They also let customers know that you care about their opinions.
Is interactive marketing useful for blockchain?
Interactive marketing is content that easily adapts to changing customer realities and preferences. In a blockchain business, your purpose may change according to consumer trends and market shocks, but you always need to appear trustworthy and accessible. With interactive marketing, you can make your content user-centric without sacrificing your image. Interactive marketing campaigns are based on potential customers’ actions triggered by their clicks and behavior toward your content.
Let’s say you’re trying to tell your blockchain story to a new audience. However, the “About Us” page of your site is not appropriate. Your story should run through all areas of your business and clearly show what your products are all about. The elements of interactive marketing here are visually stimulating images such as infographics, video content, and quizzes. Regular and dynamic marketing content can be your secret weapon to bring your blockchain service to the forefront.
Raising awareness of your project is the first step toward building a sales pipeline. But you also need to fill that pipeline with potential customers who are a good fit for your services. Interactive marketing can help you do this. By treating customers as individuals – assessing their hobbies, tastes, age group, and other demographics – you’ll be better prepared to create content that matches their tastes.
After raising awareness of your blockchain product, you need to provide further interaction to keep the attention of your potential customers. Especially if the potential user is a future blockchain user, keeping them interested in its relevance now is key. You link your tools (surveys, videos, graphs) to an educational element, briefly telling them why the use of blockchain technology should be a top priority for potential customers.
Engagement is easy to track, so making changes to the interactive content in line with the findings is usually easier. Reducing and changing the content of an existing campaign is much less time-consuming for workers than creating a new one.
Making blockchain an attractive proposition for new users is not that difficult. With interactive marketing and a personalized customer experience, you can be sure that your content will retain potential users.