Instagram is one of the fastest growing social media platforms. The market of crypto-projects is growing every month and everyone is trying to stand out and take their place in the market. Promotion of the crypto brand is not a simple thing and it needs a complex approach. One of the ways of promotion is Instagram promotion. Will Instagram marketing be useful for you? Let’s find out.
What is Instagram marketing?
A type of promotion in social media (Instagram) to promote a business is Instagram marketing.
First, you should develop a marketing strategy:
- Set goals.
- Determine your target audience
- Analyze your competitors
- Include a business account
- Think through your content design
- Think through the aesthetics of your account
- Develop an editorial calendar
- Increase your subscriber base
- Convert followers into customers
What do you get by using Instagram marketing?
- Brand promotion
- Increased number of interactions
- Increase in sales
- Audience growth opportunities
Considering promotion in Instagram, there are two groups of tools: paid and free.
Free:
Instagram’s functionality and policies are constantly changing, with new promotion techniques coming in. For example, the new Reels feature that came out recently will help you promote your account faster because you can get into Discover, Reels videos even have their own spot there. Instagram broadcasts can boost your profile’s reach, interact with your audience on broadcasts and instagram will promote you. It’s better to post Reel and do broadcasts than sit for hours on posts.
Content can be posted on employees’ Instagram accounts. Don’t forget to mention the company in the mentions or in the post. You can also repost photos of your employees to the brand page ー it’s an easy way to gather original content and humanize the business. The audience will be able to interact with the brand, moreover, they start to get closer to your employees. You can also like, follow and comment on other people’s posts. However, don’t comment with a simple “Good,” that way your comment will look soulless and no one will even look at it. The algorithms have changed and Instagram doesn’t want you to just sit there and post. But you shouldn’t forget about posting either. Use Stories, IGTV and other Instagram features besides posting, so you increase the likelihood of getting noticed.
Paid:
Working with Influencers. To create an effective influencer marketing campaign, follow a few rules:
- Choose a bloger whose audience is similar to yours. Otherwise, people won’t be interested in the offer and the campaign will fail.
- Check your audience – no bots or fake subscribers. Make sure subscribers are interacting with the Influencers you are working with.
- Determine the audience’s feelings about the influencer. Some bloggers with a huge subscriber base generate more hate than love. Working with them won’t attract new customers or increase sales, so check the comments section carefully
Here’s a list of bloggers to watch out for:
- BitBoy Crypto
- Tall Guy Tycoon
- chrismmcrypto
- Felix_hartmann
- Girl_Gone_Crypto
- BVBTC
Targeting. Promotion on Instagram cannot be complete without targeting advertising. The number of users of the social network has exceeded 1 billion people and the platform provides a variety of tools and formats for information about you to reach these people. An expert can help you set up targeted ads. With these ads in Stories or your feed, you can get a lot of attention for your brand.
What problems can you face?
Instagram, as a Facebook-owned company, has a similar policy regarding cryptocurrency advertising. However, there are examples of cryptocurrency companies advertising on Instagram. Nevertheless, most brands should not rely on Instagram alone to promote their business.
Moreover, Crypto Instagram is becoming a place for scammers to run scams.
For example, there are over a million posts on Instagram using #Coinbase, the vast majority of which exhibit inauthentic behavior.
To be fair to Instagram, it’s clear that COVID-19 scam trends are outpacing current moderation practices. There are many genuine influencer accounts that conduct shenanigans on Instagram as part of their COVID-19 marketing strategies. Despite such conditions, Instagram is still an important networking platform for the crypto industry.
However, if you post informative content as well as live meetings with subscribers, you can build trust with your audience and build a friendly community around you. Huge numbers of exchange users only use mobile devices, so mobile-friendly customer support options are critical.
Final word
As long as you have a plan and are targeting your audience, any social network will be relevant for promotion. Instagram is not an ideal platform for promotion, you don’t need to focus your efforts only on Instagram ads, and you don’t need to start your promotion with Instagram. Nevertheless, the results you can get from an Instagram campaign are truly impressive. Instagram isn’t suitable for everyone, but if you’re going to promote NFT, Instagram is a great platform! Instagram’s audience, unlike Twitter, is less interested in crypto. However, you can still gather an audience around you. It’s just going to be harder to do, it’s going to take some work. When you post content, make sure it’s useful to your readers.