Writing posts for your business is very important. You need to choose the right topics and don’t forget to choose the right content: videos and photos because all the elements of the article are important.
Where do you start when writing a post?
Firstly, start by researching popular themes and trends
To find keyword phrases with high traffic you can use Google AdWords. However, if you always write about the most trending topics, the competition will be fierce.
Secondly, focus on the right keywords
This point derives from the first one. Use a phrase that consists of keywords as the title of your post and the name of your blog. The blog name is the first thing people will see, so it’s important that it’s both interesting and tells people what they’ll get from reading your feed.
Ultimately, your blog name should appeal to readers and search engines as well.
Moreover, you need to use a keyword phrase multiple times in the most visible places in the article:
- First paragraph
- Image tags
- Hyperlinks within the article
- Last paragraph
Don’t forget to optimize the title, description, and keyword meta tags to get more SEO opportunities. This way, you’ll pre-target the audience.
Thirdly, link to other interesting articles
Linking to other articles not only benefits the reader but can also improve your SEO. You simply hyperlink to other resources and create internal cross-links that will be useful for your search engine rankings. Also, don’t forget to announce your posts on social media by leaving the right links.
Last but not least, be consistent
Only if you post articles to your website regularly, at least once in 28 days, these tips will help you increase your traffic. If you haven’t published anything new for a long period, search engines will decide that your website is abandoned.
We’ve covered the basic points for publishing posts, now let’s look at how to choose appropriate attachments for articles. Let’s take images and videos as an example. If you know how to choose appropriate pictures and videos for your blog on the website or social media, you will succeed in the proper presentation of the material, as images attract a lot of attention from readers.
It’s not enough to just choose high-resolution and quality images/videos – you need to choose the right pictures that relate to your target audience, grab their attention and convey the purpose of the narrative.
Below are tips for choosing additional visual attachments:
1. High-resolution matters
Whether it’s a video or a picture, there’s nothing like a low-definition image to highlight your unprofessionalism. So while this is not the only necessary thing when choosing a good image, the resolution is the crucial thing to look after.
2. The image must be relevant to the target audience
When selling a service or a product your target audience needs to see something that suits them or can be useful for daily life. A good way to do this is to use images/videos that display elements people are familiar with. These elements can be faces with local features, items, and situations that everybody has faced. Remember that every detail is meaningful and helps to create that connection between a person and image.
3. Remember about the diversity
Creating campaigns using images of only one or two of the same objects may not be appropriate for a certain segment of the target audience, for example, from a different region. Always remember to have a variety of objects in the video/photo.
4. Good images/ videos convey an appropriate narrative
The image does not consist of text, but it can be read. The position of objects, facial expressions, the speech the arrangement of objects all convey a narrative, and it must be coherent. So before you choose an image, take time to analyze what story it tells and whether that narrative is relevant to your goals.
5. Beware of images that are too bright or noisy
As a general rule, when we think about choosing good images, it’s not advisable to use saturated images with bright or unnatural colors. In general, the best option is to choose photos edited with balanced saturation and contrast.
6. Be aware of the laws of your target country
Sometimes you need to follow some rules in order to suit to avoid breaking the law. For example, using a copyrighted photo even in a journalistic context can lead to legal action. To avoid any problems, it is important to respect the copyright laws of the country where the image will be displayed.
Final words
After reading this article, hopefully, you have understood how to optimize your posts and which visual attachments are worth attaching. Don’t forget to keep an eye on your target audience, their needs. Pay attention to the region in which you are promoting your business. Finally, the best thing to do is not to manage everything alone, but to contact professionals.