Every press release about cryptocurrency or news announcement about blockchain is written to notify the media of events in the hope that journalists will find them attractive enough to write about.
They don’t hesitate to post about new appointments or new CEO introductions etc. But companies that are just about to embark on this journey and are still in the process of establishing their position should take a different approach. They need to focus on announcements that will allow them to stand out and make an impact on the blockchain community.
How to do so?
Create an online newsroom
You must have a website but to get noticed and make your PR campaign solid, you also need to create a newsroom. Start with something that you have access to.
Unlike real media coverage, here you have full control over your narrative and decide what to publish. It’s also a great option for visitors: journalists and customers who may be interested in news of your company’s life and related press coverage.
In order to attract attention, your need to optimize the newsroom and the website for search engines. You need to figure out how SEO optimization works and pick the right keywords to be in the search engine results.
Create press releases
Press releases are still important for the media industry. If you write and distribute these press releases properly, it is a great way to get make public acquainted with any business. They are also considered by many journalists to be reliable information published by companies.
In the first line of your press release, in addition to the date and place, give a brief summary in two short lines. Then cover the details of the announcement. Don’t forget that press releases need to be interesting, attractive and contain only relevant information.
Use these types of blockchain news announcements to increase the likelihood of your story being published in popular news outlets:
1. Promote blockchain news announcements by partnering with other crypto and non-crypto companies
Partnerships have a positive impact on business.
Moreover, the chances of hitting the headlines are higher if the company you are partnering with is a well-known brand or you have a partnership with a non-crypto currency organization that wants to improve its operations through the use of blockchain technology. This is the kind of news that has a positive impact on the blockchain community and is sought after by industry observers.
2. Share your original research with the public
A good way to get the attention of journalists is to conduct original research. You can do this yourself or enlist the services of an organization that specializes in this field. Empirical research and case studies attract attention, especially if they contradict established opinions or present new and unique results.
Moreover, publishing original research can position you as an authority in the field, which will positively impact your SEO efforts.
3. Use trending topics to create innovative blockchain news
When something becomes a trend, journalists struggle to be the first to cover it because it’s something their readers will find useful. That’s why you should follow the news, see what is trending and see how your organization fits into the narrative of those stories.
You can also use a topic that has been trending for a long period of time.
4. Make an important contribution to get the attention of blockchain enthusiasts
Another important type of blockchain news announcement is when a company contributes to the common good. This could be a charitable cause or a solution that your company provides that could benefit the blockchain community on a larger scale.
Engage and build relationships with blockchain journalists
Remember that relationships with the media are a long-term gamble. Having an online newsroom and publishing your press releases is a great place to start, but you also need to attract more active blockchain journalists if you want to see the results of your PR efforts.
Offer original and valuable content to journalists or reporters with whom you communicate regularly. One way to do this is to offer articles you’ve written that match their subject (the topic/category they usually write about).
Make sure your ideas are:
- Original
- Supported by facts and statistics
- Provide useful information
- Well-written
Final words
Regardless of your company’s position, making an announcement, offering a high-quality service or product, making a significant and powerful contribution, or partnering with others are all great ways to increase your chances of getting media attention. Don’t forget to look at your publications from the perspective of readers searching for value and advice by asking yourself: “Would I want to read this article if I were a regular reader?”