When you start working on a cryptocurrency project, contact a reliable crypto promotion agency, which can be a great partner that you will need. The right PR agency specializes in technology and cryptocurrencies to help blockchain brands effectively tell their story. There is a great choice from over 30+ companies who are willing to work with you to promote your crypto project but how to choose the best and most suitable Crypto PR agency?
Here are a few tips to consider when choosing a PR agency to work within the blockchain field. You want a professional expert who will return outstanding value for your money. To understand if a particular firm is right for you, you should pay attention to the basic criteria.
To choose the right cryptocurrency PR agency you need to monitor and analyze potential candidates. It would be perfect if you ask your blockchain colleagues to refer you to cryptocurrency PR agencies they have worked with.
Secondly, define your PR goals.
If you don’t know what you want from your public relations campaigns, you won’t be able to find a PR agency that’s perfect for you. You need to set clear boundaries and responsibilities with your PR agency to ensure that you get the results you want without too much stress. Clearly articulate to your coworkers the core message you want to convey to your potential audience. Once that is clear, you will get the help you need from your crypto agency. When you came up with what articles you want to publish and what you want to achieve from the agency, only then you will be able to choose the perfect option. Some agencies may be narrowly focused, but they will be perfect for your goals because they will have more experience in a particular area.
When everything is clearly defined, further you should pay attention to the following factors:
- Real cases say a lot about professionalism. The skill of professionals can be judged by the examples of their cases. Before you make your final choice, go to the agency’s website and go to the section devoted to cases to evaluate its previous clients and get a detailed idea of the kind of coverage they offer in the media. The marketing agency publishes the best cases it has performed before. If the case study is real, they can confirm it. When analyzing cases, ask questions to make sure they worked on the project.
- Don’t trust the logos of big companies. They mean nothing until the facts of the collaboration are provided. The marketing agency uses them for promotion to draw attention to the company. Don’t be afraid to ask for proof.
- Independent ratings of marketing agencies. Now you want an independent third-party opinion. You can find reviews in marketing communities.
- Check partnerships for credibility. Marketing agency partner companies will provide you with reviews if they have worked together. Don’t neglect negative reviews because they help reveal the real situation.
- Blog on the website. Having a blog increases the conversion rate of marketing agencies. However, it should be a blog with a well-thought-out content plan, interesting articles, reports, and regular updates. It’s an additional way to test a company’s professional approach.
- Social media of the agency. Social media should also be constantly updated with posts. Communicating with your audience in the comments plays a special role in this process. Pay attention to the tone, regularity, and quality of the company’s comments/responses.
- Long-term partnerships. Problem-solving is important, but consistent customer retention defines an outstanding marketing agency. Pay attention to those who develop partnerships and adjust to the clients.
- The team is made up of highly qualified professionals, and their range of skills is huge. It’s helpful to note that the agency’s team is made up of highly specialized professionals. This means that the tasks must be handled by a highly skilled professional.
- Finally, and most importantly, make sure you maintain a positive relationship with your PR agency to get the most out of your campaigns.
Now, you are skilled in choosing the most suitable PR agency for your crypto project and you should pay attention to the Hodle as well!
Here are the reasons why you should choose us:
We have more than three years of industry experience in working with blockchain and FinTech companies. The Hodle team helps our partners with advertising with influencers and mass media from around the globe. With comprehensive marketing campaigns across multiple channels, you can make it to the front pages of the world’s media. We know how businesses can meet their needs and ambitions in this industry. Hodle cooperates with major crypto brands like UniSwap, eToro, 1inch, FTX, Huobi, and many other projects.
Hodle Agency has successfully grown into one of the largest promoters of next-generation blockchain growth and business consultants.
We handle PR, stock listings, influencer marketing, and the technical aspects of blockchain marketing.
Our mission is to tell the world more about your product via marketing & PR and achieve your goals and targets. First of all, we focus on your KPI and efficiency measurement, we are ready to answer for the business results from our service.
To sum all the information up, before you make your final decision, research the important points about the companies you want to hire. Understanding the field every agency specializes in can help you save a lot of money, stress, and time.