When entering the market, crypto projects should think not only about capitalizing on their business but also about increasing audience loyalty and passion. It is these two specs that will help you increase your sales and become an independent and strong market player. Developing and implementing unique marketing strategies is vital to a company’s survival and growth.
So how can you increase user passion and trust in your company?
1. Create a buzz around your launch. Engage your audience, create hype around your crypto launch! You need to make people excited about the launch of your project. To do this, you need to keep your launch information up-to-date. Keep your audience informed about what milestones your project has reached, the next update, etc.
2. Social media advertising should be a staple of your crypto marketing strategy. Use different tools to determine your target audience, usually, the services themselves provide such a possibility. Once you’ve determined who you will advertise your product to, you need to create a catchy video/post and target it. Creative videos will attract more visitors to your website or your social media page. Try to advertise on as many platforms as possible: Twitter, Facebook, YouTube, Reddit, TikTok. Be sure to publish announcements of major events in press releases or calendars. Investors use useful tools like crypto calendars, so make sure your announcements are placed on these calendars to remind your audience.
3. Use email marketing. This is one of the best marketing channels. If you have a base of contacts you can send emails to, do it. Inform users about updates, promotions, important news, and new content on your site. Remember that emails should benefit the recipient.
4. Create a website with an attractive UX design. This way, you provide your audience with information about your project. Don’t forget to also place a white paper, this is necessary so that people will choose to invest in your project. A user-friendly website will make a good impression on people and may convince them to support your project.
5. Use affiliates to market your project. Cryptocurrency partners will drive traffic to your website and they will receive a commission in return. Make sure you have an affiliate campaign implemented on your well-designed site before contacting affiliates. Affiliates will get paid depending on the terms of the affiliate program, which you also need to design. Affiliate marketing will work for you, so you can focus on other aspects of promotion.
6. Airdrops will always be relevant to your audience and the crypto market. When releasing a new coin, send free tokens to wallet addresses of the airdrop participants in return for some simple actions. You can use Telegram or Twitter to conduct an Airdrop, and create a community group chat where fans can discuss your project. Since your giveaway is free, it attracts a lot of people. Airdrop also brings liquidity to your crypto project.
7. Connect with influencers in your niche. By using influencers, you will be able to reach a wide audience. However, you should choose a particular influencer carefully. If the blogger’s audience is not the same as your target audience, they are unlikely to click through to your site.
8. Use referral programs to encourage word of mouth. Referral programs have one of the highest conversion and retention rates of any marketing channel. The math is simple. We will trust a product if a friend recommends it. And that’s what everyone does. When you incentivize this word-of-mouth marketing, you will build a loyal customer base. In a referral program, you reward both the advertiser and the referral. This way, you create a win-win situation for everyone. In addition to referral programs, you can also run affiliate marketing programs. These programs bring in more traffic because affiliates often have an existing customer base. Big players like Coinbase and Binance also have their affiliate marketing programs. This shows the effectiveness of word-of-mouth marketing.
9. Networking. This is extremely important in any industry. Attend various forums and meetings to meet influential people in your niche and bring attention to your project. Find relevant community sites, join them and network with members, get involved in their community. Don’t advertise your product right away, build trust with your members first and only then announce your project launch. Communicate the benefits, history, and other important details that may directly sway participants’ interests.
10. Maintain your positive online reputation. After you launch your project, do everything you can to maintain a positive reputation among your audience. Online reputation management will help you with this.
11. Create informational content. First, determine the keywords and search phrases so that potential customers can find your site and articles. When writing articles do not forget to mention keywords, to get higher in the search queries. However, you shouldn’t overdo it in the article itself; an overabundance of keyword phrases will not lead to anything good.
If your service uses blockchain, this is one of the points users will look at before they start trusting you.
How can blockchain help you?
- Blockchain provides real value. When brands use blockchain technology, they can issue tokens tied to digital assets, offering their loyal customers rewards that have real value. In this way, customers not only have the opportunity to spend their loyalty points at the brand where they earned them but also at other brands within the ecosystem. They also have the ability to sell their tokens for fiat currency.
- Not only does blockchain reduce the cost of customer acquisition, but it also encourages loyalty by guaranteeing security. With the tamper-proof and immutable nature of this technology, every transaction is tracked, eliminating abuse of the system and fraud, so customers can feel safe and secure giving their data to brands.
- Blockchain drives customer engagement. Attracting new customers through loyalty programs is often as difficult as implementing those programs. However, blockchain technology introduces loyalty at the beginning of each customer’s journey, not at the point of purchase.
- Moreover, with blockchain, these “loyalty points” can increase in value, making them even more attractive. In addition, customers regularly check these loyalty programs to make sure they haven’t missed anything, which increases engagement.
Final words
New crypto and blockchain projects pop up every month, so to stand out you need to adopt an effective marketing strategy. The ideal crypto marketing campaign for customer acquisition includes everything listed above. Blockchain technology has many benefits, especially when applied to the loyalty marketplace. It significantly reduces costs, increases security, and increases customer engagement, providing convenience for customers and loyalty for brands.