The promotion of cryptocurrencies has long been regulated by social media. As scams became widespread in 2021, we can expect further increased regulation in the future.
At a time when restrictions on cryptocurrency advertising on websites are increasing in number, the option of advertising with crypto influencers is becoming the most sensible. Working with a specialized influencer marketing agency can ensure the success and compliance of blockchain/cryptocurrency advertising strategies. In a previous article, we looked at the opportunities and prospects of collaborating with crypto influencers and reviewed a list of the most trustworthy.
In this article, we want to share our own experience in launching projects with crypto Influencers.
Our goal for a particular campaign #1:
To streamline the influencer search and selection process, create long-term partnerships with influencers, and grow these new relationships across the company.
How we managed to do it:
Hodle team contacted the right Twitch streamers, Twitter, YouTube, and Instagram Influencers to increase brand awareness and sign-ups on the website with a buying the product of the company. We used tools such as brand shout-outs, under and over-the-top branded banners, ads on YouTube, promotion posts on social media, Stories on Instagram, and chatbots.
The results we achieved:
A combination of promotions on different social media delivered impressive momentum. With more than 5 million brand display hours on YouTube and more than 3 million live views on Twitch, this campaign generated significant audience engagement and web traffic.
Our goal for a particular campaign #2:
Raise awareness for the company’s new crypto app and its new features.
How we managed to do it:
We contacted the #1 Crypto YouTuber BitBoy Crypto and agreed on several mentions in the video, as well as a full review of the company, its activities, and the product. Then we contacted twelve Twitter influencers (ex. TheCryptoDog) to retweet, like, and comment on the special promotional content. Other influencer content was also included.
The results we achieved:
All the effort paid off. We were able to increase the public’s awareness of the company and web traffic as well. Product sales increased by 130%.
Another successful case presented by our colleagues:
“D’amelio Family” Case
The company with a regulated cryptocurrency exchange and wallet was partnering with macro-influencers on Instagram to increase reach and awareness. So they contacted the manager of The D’Amelio family. As the result, their profile received the highest engagement rate for the campaign at 14%. Although the chosen influencers had no connection to the cryptocurrency or financial space, the campaign goal was to introduce users to cryptocurrency with little or no prior knowledge of digital assets.
Final words
Advertising with crypto influencers can give fast and quality results. Those people who click the link under the video or post are already interested in the product you are offering. Choose the right influencers for your promotion and the efforts will pay off. Nevertheless, while looking at successful stories about advertising with macro-influencers who might be not interested or linked to cryptocurrency, pay attention to micro-influencers. They can increase awareness and conversion due to their small target audience. Cryptocurrency influencers also act as leaders in the comments sections of their videos, providing users with additional education about your product. If you would like to advertise with crypto influencers Hodle team has a massive contact base and can help you with managing your ad campaign.