Shitcoins

Shitcoins are those coins with small capitalization and no prospects, which can lead to serious losses for their owners. So, shitcoin defines a cryptocurrency that has neither value nor promise. The criteria for defining whether a coin is a shitcoin may vary. For some bitcoin holders, any coin is a shitcoin because it is not… Continue reading Shitcoins

How to gain trust in Blockchain?

The features of blockchain that make them useful for storing and transmitting information also make them particularly vulnerable to exploitation by social engineering. As more and more technologies are created based on blockchain, the main goal of the bulk of blockchain projects is to build trust in the industry, the technology, and the brand itself. … Continue reading How to gain trust in Blockchain?

How to attract and engage users?

When entering the market, crypto projects should think not only about capitalizing on their business but also about increasing audience loyalty and passion. It is these two specs that will help you increase your sales and become an independent and strong market player. Developing and implementing unique marketing strategies is vital to a company’s survival… Continue reading How to attract and engage users?

Instagram Marketing

Instagram is one of the fastest growing social media platforms. The market of crypto-projects is growing every month and everyone is trying to stand out and take their place in the market. Promotion of the crypto brand is not a simple thing and it needs a complex approach. One of the ways of promotion is… Continue reading Instagram Marketing

Token Presale Stage

What is a presale stage? Before crowdfunding tokens go through the presales stage, the part of ICO. This is a phase when tokens are available at a discount only for trustworthy investors. A lot of launchers hold some tokens for funders and their families, employees, and, as mentioned above, accredited investors with high-level credibility. The… Continue reading Token Presale Stage

Creating a perfect white paper

A white paper is a guide, research, or explanatory document for a product or service. In the crypto industry, when you are describing a token, cryptocurrency, cryptocurrency exchange, or another object, you ought to write a white paper. Moreover, you describe a problem that you can solve by means of your services. By showing the… Continue reading Creating a perfect white paper

Interactive marketing for Blockchain and Crypto

Blockchain can be a challenge for setting up a marketing campaign. Nevertheless, the importance of blockchain in the B2B and B2C technology communities is undeniable. The obstacle to the blockchain industry is raising awareness of written content alone is not enough. And user interest needs to be stimulated now. How to deal with it? The… Continue reading Interactive marketing for Blockchain and Crypto

Removing negative search results

Finding customers will be a burden for you if your products/services have a negative online reputation. It doesn’t matter if it’s true or this was done on purpose by your competitors. Anyway, you won’t be able to avoid the consequences. That’s why you need to pay attention to online reputation management. Online reputation management is… Continue reading Removing negative search results

How to measure the success of your crypto PR campaign?

PR strategies for cryptocurrency projects are difficult to measure or track, but that doesn’t mean there is no way to measure success. Using different tools and innovative models, the ability to measure success can be your competitive advantage in this crowded field.  Here are a few ways you can track the ups and downs of… Continue reading How to measure the success of your crypto PR campaign?