Facebook, Google, Instagram, and other traditional PPC advertising platforms have complicated rules for cryptocurrency projects to be aware of before growing their brand online. When it comes to the ad campaign for your crypto project, you should not exclude Reddit from your lists.
You can advertise there but it’s a little bit tricky. Reddit has been silently blocking crypto ads since 2016. But the keyword here is “related”. You are allowed to advertise conferences and seminars, not selling coins. Reddit is considered to be one of the most visited cryptocurrency community websites, moreover, this way of promotion allows us to get from 5,000 to 150,000 clicks on your web page per month.
Be sure, you can advertise on Reddit! For crypto companies, Reddit is one of the most loyal advertising platforms.
Let’s break down the benefits of advertising on Reddit:
Firstly, you can advertise for your target audience. This means that if you optimize every aspect of your ad campaign, you are more likely to achieve a high conversion rate.
Secondly, flexible budget. You will need at least $ 5 to launch an ad campaign, which makes it somewhat convenient for small and medium businesses.
Finally, low competition. On Reddit, you don’t have to compete for ad space.
Nevertheless, sometimes ad campaigns on Reddit fail, and here’s why:
- Poor subreddit targeting. If you haven’t found people who may be interested in what you offer, your campaign will fail. This often happens when people don’t research anything about subreddits. Subreddits are a crucial element of Reddit and therefore Reddit ads. When creating an ad, you can choose from a list of subreddits. You’ll want to explore the types of content that work well in this subreddit, make sure it’s incredibly relevant to your business, and see what time of day users are most active. This information will be invaluable for customizing your ads. After you’ve watched and perhaps even participated in Reddit for a while, you’re ready to strategically place your ads.
- The text of your ads is too long. Don’t write more than two short sentences. If you do, you take the risk of creating difficulties for yourself, since a significant percentage of headlines on Reddit posts are made up of a few words or a single sentence.
- Your ad (text or images/videos) is too aggressive. Redditors are known to dislike being overtly advertised for many possible reasons. First, millennials are the majority of Reddit users. They are highly digitally literate and they are used to finding companies and products on the Internet, not the other way around. On the other hand, advertising can fail because it tries too hard to “fit” into the crowd. To be successful in advertising on Reddit, ads must be transparent and honest, but not aggressive.
- Downvotes. Reddit relies on a special voting system. Submissions such as posts and comments can be upvoted or dropped depending on whether the audience approves or not. Ads on Reddit can also be voted or not voted. Your ad may get downvoted if it contains poorly written or fraudulent-sounding ad copy, has low-quality images or videos or appears on subreddits where it is out of date. To avoid this fate, make sure your ads are in top condition and that they are showing to your target audience.
If you decided to launch an ad campaign on Reddit, how can you promote a cryptocurrency project there?
Firstly, create a Reddit Ads account.
Once you’re done with this, you can get started on your promotion campaign.
When you created your first ad campaign on Reddit, you’ll be presented with many great targeting tools. One of them, you can find only on Reddit, is the ability to target specific communities in the crypto space with subreddits.
If paid advertising isn’t what you are looking for, Reddit is still a great platform to choose for growing your blockchain project. But here is a list of things you should be aware of:
1) Understand the culture of Subreddit.
Each subreddit has a unique nature and set of rules. Take enough time with each subreddit to understand before you post. Whether verbally or unspoken, breaking the rules can cause you to permanently block access to some subreddits.
2) Add Value. Don’t advertise.
This is a common rule for any advertising campaign. No one likes to be sold, and this is especially true for Reddit users. Reddit’s general culture is where you go to consume information and interact with others in a clutter-free environment. Advertising isn’t always appreciated. When you create Reddit posts to promote your cryptocurrency company, make sure they add value and are not overly promotional.
If you neglect the things mentioned above, you can be blocked or left alone by the target audience. The advertising campaign will be a lot easier if you contact the experts, but it is also possible to run a promotion campaign on Reddit on your own.